Choupal - a meeting place achieves a real meaning when information to discuss is more than village gossips .
To create a new revolution in rural India choupal has to move from information dissemination to discussion of these information more actively by villagers and incorporating it more actively in improving their lifestyles
This has been choupal challenge for last 4 years .
New product launches - over 100 partner companies sharing information and demonstrating product benefits has created a difference , but we have miles to go ...
We are planning some interesting things to make a difference , lets hope we do succeed in a big way .
